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Privacy Policy

Last updated: 28 May 2025

Counterly takes the handling of your personal data seriously. This policy explains what information we may collect, how we use it, and what your rights are. We aim to be clear and straightforward — no unnecessary complexity.

What personal data we collect

We collect personal information only when you choose to provide it to us or when it is generated through your use of the website. This may include:

  • Contact information — name and email address provided through contact forms.
  • Usage data — pages visited, time spent on the site, and referring sources (collected via analytics cookies, where consented).
  • Cookie preferences — your consent choices, stored locally in your browser.
  • Voluntarily submitted information — anything you share with us through direct correspondence.

How data is collected

  • Contact forms — when you fill out and submit a form on this website.
  • Cookies and tracking — where you have given consent, analytics and advertising cookies may collect browsing data. See our Cookie Policy for full details.
  • Direct correspondence — any information you send us by email or other means.

Legal basis for processing

  • Consent — for cookies and marketing communications, where you have explicitly agreed.
  • Legitimate interests — for general website security and fraud prevention.
  • Contractual necessity — where required to respond to enquiries or fulfil a service.

How we use your data

  • To respond to your enquiries and provide information about our services.
  • To improve the website based on how it is used (analytics only, and only where consented).
  • To maintain website security and prevent fraudulent activity.
  • To fulfil any contractual obligations if you become a client.

We do not use your personal data for automated decision-making. We do not sell it to third parties.

Third-party data sharing

We may share limited data with third-party services where necessary and appropriate. These include analytics platforms (such as Google Analytics) where you have consented to analytics cookies. We require all third parties to respect your data and to comply with applicable data protection laws.

We do not share your personal data with third parties for their own marketing purposes.

How long we keep your data

  • Contact form submissions are retained only for as long as is necessary to respond to your enquiry.
  • Cookie preference data is stored in your browser and remains until you clear it.
  • Client data is retained for the duration of the working relationship and as required by law thereafter.

How we protect your data

  • Data transmitted through this website is protected using HTTPS encryption.
  • Access to any stored data is limited to authorised individuals only.
  • We review our data practices periodically to ensure they remain appropriate and secure.
  • In the event of a data breach affecting your rights, we will notify you and the relevant authority as required by law.

Your rights

Where applicable under data protection law, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete personal data.
  • Erase personal data we hold (subject to legal requirements).
  • Restrict or object to certain types of processing.
  • Portability — receive a copy of your data in a structured format.
  • Withdraw consent at any time for activities based on your consent.

To exercise any of these rights, please use the contact form on our Contact page.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may: avoid filling out contact forms, account registrations, or any data-submitting features; disable cookies through your browser settings (see our Cookie Policy for more details); contact us directly to request the deletion of any previously shared personal data. We respect your privacy choices. If you would like us to delete your data, please reach out to us via our Contact page. We will process your request promptly.